The aim of the marketing brand is to provide a "brand" or one image that can be used to promote the Shire through Council, businesses and the community to existing residents and businesses and to attract new people to live, visit and do business in the Shire of Dungog.
The Marketing Brand aims to differentiate the Shire of Dungog from others and create a mental image to our key customers. The strength of the brand in the marketplace, will depend on the strength we create with the presence of the image, based on the endorsed Marketing and Promotional Plan and the leadership and endorsement of businesses and the community to utilise the Marketing Brand.
The use of the Marketing Brand by businesses and the community is envisaged to be used in a tiered branding approach, whereas businesses and the community will use the Marketing Brand in conjunction with their own brand or name. This approach, in addition to Council's commitment to endorse the Marketing Brand will leverage the name of Dungog Shire and its reputation and image and will encourage people to visit, live and do business in Dungog Shire. At the same time, the Marketing Brand demonstrates to people that they are purchasing a product or service from the Dungog Shire.
Marketing Brand Partnership Agreement Form
The aim of the agreement is to ensure a duty of care is taken by the nominating business/community organisation to utilise the Marketing Brand in a tiered branding purpose, alongside their current business/community branding.
The form is available below for downloading.
Marketing Brand Partnership Agreement Form (PDF 127 kb)